|A greener planet begins under the kitchen sink|
April 12, 2007
BigGreenPurse.com urges women to spend more on Earth-friendly products.
Now she hopes to be in the vanguard again. Next week she is launching a national campaign and a website, BigGreenPurse.com, urging women to shift at least $1,000 of their annual household spending to green products. On average, people spend $18,000 a year on groceries and household goods.
"Women spend 80 cents of every dollar in the marketplace," Ms. MacEachern says. "We could be the most powerful force for economic and environmental change in the 21st century if we focused our money where it could make the biggest difference. If a million people did that, it would have a $1 billion impact." Read the whole story...