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New Initiative Mobilizes Women’s Purse Power To Protect The Environment

First Eco Website Designed Specifically for Women Urges One Million Women to Shift $1,000 for Initial $1 Billion Eco Impact

TAKOMA PARK, Md. – The first website that encourages women to use the power of their purse to protect the environment will launch this Earth Day (April 22, 2007) with a call for women to make a billion-dollar eco-impact in the marketplace. is the cornerstone of a national Big Green Purse campaign urging one million women to intentionally shift at least $1,000 of money they already spend to products and services that offer the greatest environmental benefit.

Dowload the full press release here.

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