Why I Believe in the Power of the Purse

This month's Green Moms Carnival topic is "I believe…"

Money in purse I am taking the opportunity to reiterate why I created Big Green Purse, a campaign to motivate women especially to channel their spending power into social and environmental change.

It is because I believe…

*  the fastest, most effective way to stop polluters is by pressuring them in the marketplace

*  women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services

* women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference

* women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.

Women spend $.85 of every dollar in the marketplace. I believe we should tell manufacturers what to make; they should not be telling us what to buy.

I believe we only have as much power as we exercise. I also believe exercising our power gives us more.

I believe it is not too late … but it will be soon.

As the saying goes, if not us, who? If not now, when?

I believe it is up to us, and we must act now.

Greenmoms1 See what more green moms and friends believe on Monday, February, 9, when The Smart Mama hosts the next Green Moms Carnival.

6 Responses to Why I Believe in the Power of the Purse

  1. JessTrev February 3, 2009 at 8:32 am #

    I believe you’re right! AND I believe that we need to start paying more attention to the precautionary principle as we choose what to buy. For that, we may just need a)more research (funded by our government) and b)independent certifications that we can trust. Thanks for your ongoing example! I believe that women like you are paving a path I want to follow….

  2. Anna(Green Talk) February 3, 2009 at 8:42 am #

    Diane, so true. The power of the purse is pretty mighty to change. Open it wisely.

  3. Diane MacEachern February 6, 2009 at 4:34 am #

    Thanks for your input! And you’re spot on – we definitely need more research and trustworthy, independent certifications so consumers can make a real difference. Maybe the Obama Administration will step up to the task. Keep your fingers crossed.

  4. Green Bean February 10, 2009 at 9:26 am #

    You are so right. Money talks and we’re the ones who spend it. I do believe that we can – if we use that power – change the world.

  5. mother earth aka karen hanrahan February 10, 2009 at 11:11 am #

    every time I hear the statistic of female purchasing power I am floored …such influence!!

  6. Katy from Non-Toxic Kids February 11, 2009 at 8:23 pm #

    Love it, love it. We can and must exert our power and purse strings to make change. Amen! Let’s get to it—

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