Most of us would love to be able to give more money to the causes and charities we care about. But finding extra cash to donate can be tough in these challenging economic times. Enmi Kendall, pictured left, launched replyforall.com to make it not just easier but free for us all to leverage our e-mail into donations that support the issues we care about.
I recently had a chance to interview Enmi about replyforall. Her insights will inspire you!
Enmi, why did you start replyforall?
For nonprofits, given the downturn in the market, they’re becoming more receptive to exploring new sources of funds beyond traditional donations straight from supporters’ own checkbooks.
But an equally important goal for them is to identify and engage with their future potential donors and supporters. For example, if non-profits typically start recruiting donors who are in their early 40’s, replyforall users average younger in age: most of our users are in their 20’s and early 30’s. With replyforall, nonprofits can identify potential supporters a full ten to twenty years earlier than they would otherwise and start having a relationship with them, similar to what our sponsor brands do.
And over that time, I hope that using replyforall reinforces commitment to your cause by extending your knowledge and kicking off discourse. For example, more than half of our users customize their signatures with rotating factoids related to their selected cause. After sending hundreds of emails with a new factoid in it each time, you come to read and retain more than you’d imagine as do the friends and family receiving your emails. And that’s one more step to helping us on our way towards deepening awareness of the issues and challenges facing our world, so we step towards greater engagement.
Using the signature is a loud shout to the marketplace that brands whose values are aligned with those of the users will be rewarded. Essentially users are rewarding these companies with very valuable real estate in their personal emails — space they would otherwise never be able to get to! replyforall does our part by seeking to partner specifically with companies that provide quality goods and services and aim to do so sustainably.
Our sponsors drive a very special type of value to our users: picking up the tab to raise funds for their favorite causes. That “payback” isn’t lost on our users and has both an immediate and long-lasting awareness among them. Our users already support these brands by using the signature. After learning more about the brands and their goals and missions, users can further support our sponsors in their purchase decisions.
For more information and to sign up, visit replyforall.