Will you get closer to Nature if you brush your teeth with Crest’s Nature’s Expressions? The company sure wants you to think so. Its new marketing campaign offers “a hint of nature with the protective power of Crest.” Just how does Crest slip a little Nature into its tubes? Mostly, by the power of suggestion. […]
Mary Hunt is an advocate for environmental sustainability standards and the unique voice behind the "In Women We Trust" blog. She’s just become the Communications Director for Channel Logic, a newly formed rep firm and resource for sustainable furniture. Here’s why she thinks environmental standards are so important. In Part 2 of her interview, we’ll […]
It may not always be easy being green, but moms sure seem to know how to make it creative! Heather and Renee, the two moms who blog at EnviroMom, have started a GreenGroups movement in Portland, OR to inspire other green moms to get together, share resources and ideas, and generally support each other’s efforts […]
Rachel Carson, who would have turned 100 years old on May 27, was a marine biologist and award-winning writer who warned the world about the dangers of pesticides and herbicides in her fearless book, Silent Spring. Published in 1962, Silent Spring revealed that toxic chemicals have a long-lasting presence in our water and on the […]
Gas prices are barreling towards $4.00 a gallon, and it’s not even Memorial Day, the holiday that normally kicks off the high summer gas season. What’s driving the price spike? You’ve heard it before: supply, and demand. Supply has been shrinking for years – ever since the first oil well was tapped decades ago. But […]
Unbelievable as it seems, the total cost of the Iraq war may reach $456 billion in September, according to the National Priorities Project, an organization that tracks public spending. That amount got editors at The Boston Globe wondering: What would $456 billion buy? With just one-sixth of the US money targeted for the Iraq war, […]
If you’ve been bombarded (like I have) by ads from FTD urging you to send flowers to your mother for Mother’s Day, you might be happy to note that organic bouquets exist. In fact, a company called Organic Bouquet delivers beautiful arrangements of flowers “grown and harvested using practices that aim to improve working conditions, minimize […]
The words, “You look just like your mother!” have taken on new meaning in the chemical age in which we live. According to the nonprofit research institute Environmental Working Group (EWG), we mothers pass the pollutants that have built up in our bodies along to our daughters while they are still in the womb. Consequently, […]
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