Think Eco-Shoes Stop at Birkenstocks? Think Again.

There’s a lot of talk about greening your closet these days. With cotton production accounting for 10% of the world’s insecticide use and 25% of its pesticides, choosing alternative fabric options like organic cotton, hemp or bamboo can send a powerful message to the conventional cotton industry. But as Rachel Sarnoff, CEO and Founder,, […]

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Clean Coal? Not Really…

The subway billboards are stark, stunning and attention grabbing. Against a black backdrop, bright yellow letters shout: "Burning coal is the dirtiest way we produce electricity." "There are no homes in America powered by clean coal." "CO2 emissions from coal-based electricity are greater than emissions from all the cars and trucks in America." The video version […]

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How to Separate “Green” from “Greenwashing” When You Shop

In their eagerness to cash in on consumer demand for eco-friendly products and services, many companies are calling their goods "green" despite their decidedly un-environmental qualities. When you shop, these 5 steps can help you distinguish what's green from what's being greenwashed.  1) Read the label. Look for meaningful claims, not words like "natural" or "planet friendly" that […]

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