Just six weeks after its publication date, Big Green Purse has reached #7 on Amazon.com's rankings for environmental books. Author Diane MacEachern calls the achievement "gratifying, given the dozens of new eco books that have bombarded consumers in the past year - let alone the volumes being released in observation of Earth Day 2008." MacEachern attributes the strong response to Big Green Purse to the book's distinct message encouraging consumers -- especially women -- to use their marketplace clout to protect the environment. Reviews and features in Body + Soul, Glamour, InStyle, Sierra, Plenty, More, U.S. News & World Report, GreenBiz, and across the blogosphere attest to the book's widespread consumer appeal.