Diane MacEachern’s message is simple but revolutionary. If women change the way they spend their money, they can help solve the environmental crisis – and protect themselves and their families, too. Why women? Because women spend $.85 of every dollar in the marketplace. “Women have a whole planetful of power in their purses,” says Diane in her new book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World (Avery/PenguinGroup USA, 978-1-58333-303-7, 03/2008, $17.95). “When they use it to buy green, they force manufacturers to make products that reduce pollution, slow global warming, and eliminate dangerous chemicals.”

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