Incredible Shrinking Packages
May 12, 2007 -  By CLAUDIA H. DEUTSCH, New York Times

Marketers usually boast about what they have added to their products. Increasingly, though, they are bragging about what they are taking out — by cutting down on packaging and its impact on the environment.

Procter & Gamble, for example, has introduced rigid tubes for Crest toothpaste that can be shipped and displayed on shelves without boxes. Aveda, a beauty products company, is expected to soon roll out a men’s care line that is packaged in bottles made of 95 percent recycled materials.
And Coca-Cola plans to cut the plastics in its Dasani water bottles by 7 percent over the next five years, just by tweaking the shape of the bottle and the cap.  Full story ...