|Packaging Gets Reduced, Recycled|
Incredible Shrinking Packages
Marketers usually boast about what they have added to their products. Increasingly, though, they are bragging about what they are taking out — by cutting down on packaging and its impact on the environment.
Procter & Gamble, for example, has introduced rigid tubes for Crest toothpaste that can be shipped and displayed on shelves without boxes. Aveda, a beauty products company, is expected to soon roll out a men’s care line that is packaged in bottles made of 95 percent recycled materials.