|New Initiative Mobilizes Women’s Purse Power To Protect The Environment|
First Eco Website Designed Specifically for Women Urges One Million Women to Shift $1,000 for Initial $1 Billion Eco Impact
TAKOMA PARK, Md. – The first website that encourages women to use the power of their purse to protect the environment will launch this Earth Day (April 22, 2007) with a call for women to make a billion-dollar eco-impact in the marketplace. www.biggreenpurse.com is the cornerstone of a national Big Green Purse campaign urging one million women to intentionally shift at least $1,000 of money they already spend to products and services that offer the greatest environmental benefit.
Dowload the full press release here.