| Big Green Purse Will Introduce Stars to Sustainability |
 Highlights: “Green Makeovers” and a “Sneak Peek” at New Green Living Book Celebrities, film producers, documentary and feature film makers, and other “VIPs” will be able to give their purses and pocketbooks a “green makeover” when they visit the Big Green Purse Sustainability Suite January 18-20 at the 2008 Sundance Film Festival. They’ll also be among the first in the country to sneak a peek at the new Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, the definitive guide to green living available in bookstores everywhere February 28. BigGreenPurse.com is the authoritative source for green lifestyle and shopping information and 2007 winner of the “Best Green Website” award from FutureNow. The Sustainability Suite, co-hosted by the Institute for Market Transformation to Sustainability, will feature products and services that help protect the environment by meeting the Institute’s SMaRT sustainable standards or other meaningful environmental criteria. Featured products will include Forbo Marmoleum flooring; Olympic “no-VOC” paint; Groovy Stuff furniture;Diamond Nexus Lab (lab created gems); Aubrey Organics (personal care products); and I'M Organic hemp T-Shirts. The Alaska Wilderness League, the nation’s pre-eminent defender of the Arctic National Wildlife Refuge, will also be on hand. Celebrities who want to give their purse or pocketbook a “green makeover” can browse the contents of the suite’s sample Big Green Purse. Contents will include Sigg Water Bottles, Indigo Wild organic soap, Tees for Change bamboo and organic cotton t-shirts, a Nau cashmere scarf, recycled vinyl billfolds from MonkeyGrassOnline, organic cosmetics and tea, a compact fluorescent lightbulb, organic chocolate, a new “green” credit card, and more. Those wishing more information can browse the pages of the new Big Green Purse book (Penguin/Avery – Feb, 2008) or sign up for bi-monthly Purse Alerts on the Big Green Purse website. The Big Green Purse suite, which is located in the Treasure Mountain Inn, Park City’s only “green” hotel, is part of the Alive Expo Green Pavilion, a showcase for innovative environmentally-friendly companies as well as over $10,000 worth of health and wellness services and products.
For review gallies of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, contact Anne Kosmoski, anne.kosmoski@us.penguingroup.com
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