Green Consumer Clout Motivates Tide to Clean Up Its Act



Think you can't tell a Fortune 500 company what to do?

Think again.

Tide When Women's Voices for the Earth released a report noting that Tide detergent contained chemicals that could actually be harmful to kids, millions of consumers were outraged. They were buying the Procter & Gamble (P&G) product to keep their children clean and safe. Yet according to the report, Tide actually contained the cancer-causing chemicals 1,4- dioxane at levels safety experts considered threatening.

Mom blogger and consumer activist Lori Alper sprang into action by launching a petition drive on Change.org.  urging the company to ditch the dangerous compounds. 

Today – 78,000 signatures later – Tide capitulated. In response to consumer demand and a lawsuit filed in California by As You Sow, P&G agreed to phase out the carcinogens by September 2013.

Alper-462-200x300 “When I started
my petition on Change.org, I knew that Procter & Gamble listened to
consumer feedback,
and I was hopeful we could get this dangerous chemical out
of our laundry,” said Alper. “I can’t wait to see what we can do
next.”

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