Before or after the election, protecting our kids from toxic chemicals is a top priority. Please read this guest post from Cassidy Randall, Campaign and Outreach Manager for the great group Women's Voices for the Earth, who is leading a campaign to get toxic ingredients out of Tide detergent.'
Women’s Voices for the Earth’s recent report, Dirty Secrets: What’s Hiding in Your Cleaning Products, revealed a secret cancer-causing chemical called 1,4-dioxane
hiding out in both Tide and Tide Free & Gentle – which, appallingly, is
marketed to moms as a healthier choice for their children’s laundry.
Emma decided that Tide can’t hide their secret anymore.
We’re blowing their cover by spreading this
image on Facebook revealing that Tide®
and Tide Free & Gentle® contain
a chemical known to cause cancer.
We need your help to get this photo to go viral. Help Emma convince Tide to take the cancer
out by posting her image on Tide’s Facebook wall
and sharing it with your friends.
You know what makes this even more appalling? (Aside from
the fact that 1,4-dioxane doesn’t need to be in there, and that Tide knows how
to take it out—they just won’t.) Tide Free & Gentle® is marketed to unsuspecting moms as a
“healthier choice” for their children’s laundry! If only those moms knew…
That’s why, even if
you don’t use Tide®, Emma needs your help. There are
millions of people out there who have no idea that Tide is toxic, who are
unknowingly washing their clothes in a product that contains a carcinogen. You
can be the one to open their eyes to this toxic detergent by helping us
spread this image.
1,4-dioxane is classified as a probable
carcinogen by the Environmental Protection Agency (EPA) and a known carcinogen
under Proposition 65 in California. 1,4-dioxane is sometimes found in products
that create suds, like shampoo, liquid soap, and bubble bath. It is an expected
contaminant when chemicals like sodium laureth sulfate, PEG compounds, and
others are present.
We know that it’s possible to
strip this harmful chemical out of products. Procter & Gamble (makers of Tide)
reformulated its Herbal Essences®
shampoo in 2010 to strip out 1,4-dioxane. Tide Free & Gentle® contains three times
the amount of this cancer-causing chemical!
Johnson & Johnson, another massive
consumer products company, announced
in July that is stripping 1,4-dioxane from all of its products worldwide.
There’s no reason that Procter & Gamble can’t do the same.
Tide is providing us with the perfect example of why we need
to pass the Safe Chemicals Act, which will actually provide a baseline for what
“safety” means. Because we obviously differ from Procter & Gamble (makers
of Tide®) on what is safe when it comes
to toxic chemicals.
For example, the Tide
Safety: The Most Important Ingredient in
Tide®. If that’s true, 1,4-dioxane should never have been
in the product in the first place from our perspective.
But Procter & Gamble continues to claim
that levels of 1,4-dioxane are “safe” in its detergents. The bottom line is that there is no safe level of a known
We’re done being ignored by Tide. It’s time to turn up the
volume, and it’s time to take it viral.
**Not on Facebook? You can still take action by sending
a quick email telling Tide to take the cancer out.
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