You can't buy it. You can't make it. And you probably shouldn't eat it – unless it's organic.
You can, however, achieve it – because it's a goal… a Big Hairy Audacious Green Goal, exactly the kind of goal we need if we're serious about protecting the planet, our health, and the health and safety of our families.
You notice a BHAGG is not a "resolution," as in the well-meaning but easy-to-break promise you might make to yourself in the new year. Nope, a BHAGG is a specific challenge you strive to achieve, knowing full well it may not be easy to reach – but when you get there, it will make a real difference.
The original term Big Hairy Audacious Goal, or BHAG, was coined by James Collins and Jerry Porras in their 1994 best-seller, Built to Last: Successful Habits of Visionary Companies. They discovered that successful companies set goals that were not only visionary, but very specific, such as "achieve a 10% revenue growth rate in the next three months."